Committed to Nature, Innovation, and Quality — The NOEBY Way
Authentic Design. Global Standards. Tackle Made for Anglers Everywhere.
Our Mission
Make Fishing More Accessible and Enjoyable for All.
- Quality is our top priority.
- A strict quality control system ensures consistent and reliable production.
What sets NOEBY apart?
What sets NOEBY apart from other tackle manufacturers is our practical, user-focused design — backed by a dedicated R&D team, experienced engineers, and ten international designers.
Each year, we meet directly with business partners around the world — in the USA, South Africa, Chile, Mexico, France, Australia, Japan, and beyond. These face-to-face interactions allow us to exchange ideas, explore new technologies, and foster meaningful collaborations that help us grow as a brand.
We don’t just sell fishing gear. We aim to bring joy to the angling community and promote responsible fishing practices. Our support for Catch & Release and environmental protection reflects the core values embedded in NOEBY.
MAKE FISHING EASIER
Our team of professional engineers is constantly testing, innovating, and creating new products to give anglers an advantage over their targeted species. From the zips on our bags to the guides on our rods, all components are manufactured with purpose.
Our Pro Staff anglers test all our products before we take them to market. We promise to produce high-quality products that are securely packaged and competitively priced.
